In the book Foundation of Color Design, Colorology expert Taichi Hiroshi put forward eight important questions about the color design of packaging: first, whether the color of packaging can be clearly identified in the competitive products; Second, whether it can represent the content of the product well; Third, whether it is harmonious and unified with other design factors to effectively express the quality and weight of the product; Fourth, whether it is accepted by the commodity buying class; Fifth, whether there is a high degree of clarity, and can have a good foil to the text; Sixth, what is the stacking effect of single package and multiple packages? Seventh, whether colors can be full of vitality in different markets and display environments; Eighth, whether the color of the commodity is not subject to the restrictions of color management and printing, the effect is the same.

Packaging color design

It is of great practical significance to attach importance to and make clear the above problems in the practice of packaging color design. Color will produce a strong psychological reaction to consumers, so that they have the corresponding product attributes and brand association, should be fully taken into account in the use of color.

Here are the usual colors for packaging: Food: bright, light colors are commonly used. Such as using blue, white to indicate clean, health, cool, etc.; Red, orange and yellow indicate sweet, fragrant, fresh, etc. Simple and solemn complex color indicates the mellow aroma and long history of wine. They are all great for appetising.

Children‘s products: commonly used bright pure color or strong contrast color to express vivid, lively and so on.

Cosmetics: Soft intermediate colors are commonly used. Such as peach, pink, light rose red said fragrant, gentle, noble, etc.; For certain men‘s cosmetics black is sometimes used to indicate gravitas.

Pharmaceutical category: simple warm and cold color is commonly used. Such as green, cold gray said quiet, anti-inflammatory, analgesic, etc.; Warm colors such as red, orange and yellow indicate tonic, nutrition, excitement, etc.

Textile category: black, white, gray hierarchy, in harmony to find contrast; Women‘s textiles are often brightly colored and elegant.

Packaging color is based on people‘s association and color habits, and highly exaggerated and changed, in order to seek new differences. The psychological effect of color is complex, and often varies with different countries, regions, ethnic groups, religious beliefs and so on.