There is a classic saying in the industry, that is, idea is the soul of design. In the concrete design creation, it is difficult to formulate a fixed conception method and conception procedure and other formulas. Creation is usually from immaturity to maturity. It is normal to affirm or deny some, modify or supplement some in the process. The core of the idea is to consider what to show and how to show two questions.

In fact, to solve these two problems, the main factors to consider are: the focus of expression, the Angle of expression, the method of expression and the form of expression. This is just like combat. The key is the target, the Angle is the breakthrough, the technique is the tactic, and the form is the weapon. If any link is not handled properly, all the work will be abandoned. What are the most common problems in packaging design?

1. Analysis from the focus of performance:

It refers to the concentration of content. Packaging design is limited within the screen, which is the limitation of space. Packaging in sales and in a short sting time for buyers to know, this is the limitation of time. This kind of time and space limitation requires that the packaging design can not be blind to perfection, everything, everything put on is nothing. The key to determine the commodity, consumption, sales of three aspects of the relevant data comparison and selection, the basic point of selection is conducive to improve sales. List the key items for reference, specifically:

The trademark image of the commodity and the meaning of the brand number. The functional utility of the commodity, texture attributes. The origin of the commodity background, local factors. The commodity set the background of selling land, consumption object. The difference between the product and the current product. The condition of similar packaging design of the commodity. The related characteristics of the commodity, etc. And these are the media of the design idea. When designing, we should learn as much as possible about the relevant information, compare and select, and then determine the focus of performance. Therefore, the accumulation of knowledge and cultural knowledge that the designer should have abundant residence and life about commodities and markets. The more accumulation, the wider the world of ideas, the more ways, the more basic the choice of key points.

2. Analysis from the perspective of performance:

To find the main target after the specific determination of the breach. If the trademark, brand as the focus of performance, is the performance of the image, or the performance of the brand has a certain meaning? If the focus is on the commodity itself, is it to show the external image of the commodity or to show some internal attributes of the commodity? Is it the co-component or the functional utility? Things have different angles of understanding, in the performance of more concentrated on one Angle, which will be beneficial to the freshness of the performance.

3. Analysis from the method of expression:

That is, the performance focus and performance Angle are like the goal and the breakthrough, the performance technique can be said to be a tactical problem. The focus and perspective of performance is mainly to solve what to show. That‘s only half the problem. Good expression technique and form are the vitality of design. And no matter how performance, is to show the content, performance content of a certain characteristic. From the broad view: everything must have its own particularity, everything must have a certain relationship with some other things. In this way, to express a thing or an object, there are two basic methods: one is to express a certain characteristic of the object directly, the other is to express the object indirectly by means of a certain characteristic of the object, and the other is to express the thing indirectly by means of other things in the light. The former is called direct expression, and the latter is called indirect expression or aided expression.

4. Analysis from the form of expression:

The form and technique of expression are to solve the problem of how to express, the form is the external weapon, is the specific language of design expression, is the visual communication of design.